Apple Now Runs on Green Energy
A true achievement for Apple, to hit the magic 100% goal of running all its facilities and its worldwide fleet of Apple stores solely powered by renewable energy.
The achievement of green energy is the culmination of a furious effort over the past six years that involved financing, building, or locating new renewable energy sources, such as solar and wind farms, near the company’s facilities. Apple says it now has 25 operational renewable energy projects–with 15 more now in construction–in 11 countries. Just eight years ago, only 16% of its facilities were powered by renewable energy. By 2015 that number had increased to 93%, then to 96% in 2016.
Along the way, in 2013, Apple signaled its seriousness about green initiatives by hiring former EPA administrator Lisa Jackson as VP of the environment, policy, and social initiatives. CEO Tim Cook wanted Jackson to focus Apple’s environmental initiatives, and perhaps act as a respected emissary to Washington, D.C. She’s done both.
The overarching goal of Apple going 100% green is, of course, is to reduce harmful emissions from dirty fuels. The company says it’s reduced its greenhouse gas emissions (CO2e) by 58% since 2011, preventing 2.2 million metric tons of CO2e from entering the atmosphere. But Apple’s own progress as measured by the numbers isn’t the only point. In places where it has facilities, the company has often been a catalyst, working with local utilities and regulators to build new solar or wind farms that pump new green power onto the public grid. Jackson told me Apple especially likes to do this in markets where the majority of the existing energy comes from ecologically unfriendly sources like coal or oil. “It’s an approach that’s really important because you’re growing the clean energy market around you,” she says.
Lisa Jackson is optimistic about energy’s renewable future. “As the markets continue to develop, I don’t see anything that’s going to stop the trajectory toward lower-carbon energy worldwide,” she says. “At some point, you’ll just see countries doing it.” When they do, Apple, along with other tech giants, will deserve some of the credit for getting the flywheel going–a contribution to the betterment of humanity which might well be as meaningful as any new gadget it will sell in its stores.
Source: Fast Company